11 days ago
The announcement this week that Marriott International will acquire Starwood Hotels & Resorts Worldwide will not only expand Marriott’s global property footprint, it will also dramatically increase its environmental footprint. I asked a Marriott representative to chat about the integration of Marriott and Starwood’s environmental programs but she declined, saying that it was much too early. My projection is that from a green standpoint, the marriage of the two companies will be a good one for the most part, as both companies have a lot in common. Both Marriott and Starwood have very successful environmental initiatives. For example, Marriott has a strong commitment to LEED with at least 106 LEED registered hotels and 31 LEED certified hotels. Starwood, with its Element brand alone, has at least 52 LEED hotels open or under development. When Starwood launched Element, it committed the brand to LEED certification for all properties.