Making the Case for Wet—Not Dry—Cleaning

WASHINGTON, D.C.—As demand for natural products continues to rise, the Natural Products Association (NPA) is extending its natural seal and standard to include home care products, such as household cleaners, laundry detergents, and concentrated and ready-to-use hard surface cleaners. Until now, there was no standard definition of the term “natural” used by the home care industry. Now, an easily identifiable seal will help consumers discern which products are natural. Shoppers can expect the seal to begin appearing on certified home care products in the coming months. “A number of products that are mainly synthetic are being positioned as natural,” said Daniel Fabricant, Ph.D., vice president of scientific and regulatory affairs at the NPA. “This leads to significant consumer confusion about the category and products people are choosing.” The brand new standard comes amidst growing consumer confusion about what makes a product natural.

HONG KONG—Demonstrating its commitment to protecting the environment and mitigating climate change, Shangri-La Hotels and Resorts, one of Asia Pacific’s leading luxury hotel groups, announced that it will participate for a second consecutive year in Earth Hour, a global Worldwide Wildlife Fund for Nature (WWF) climate change initiative. On March 27, 2010, between 8:30 and 9:30 p.m., more than 60 Shangri-La Hotels and Resorts worldwide will turn off their lights in most back-of-the-house areas and dim the lights in public areas, restaurants and hotel exteriors. Guests will be encouraged to participate by turning off the lights in their guestrooms. Shangri-La estimates that for each hour of shutting off or dimming lights per hotel, it can save up to 60 megawatts of electricity, which is equivalent to providing the lighting energy requirements of a city of 500,000 residents for 24 hours.