Home News & Features Carlson Marks 1,000th Hotel Opening with Tree Planting Donation

Carlson Marks 1,000th Hotel Opening with Tree Planting Donation

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ST MARTIN, CARIBBEAN—Carlson Hotels Worldwide has opened the 1,000th hotel in its worldwide portfolio, the Radisson St Martin Resort, Marina & Spa, dedicating the achievement of this growth landmark to a global initiative of environmental sustainability and responsible business.

At opening ceremonies, top company officials joined with representatives of the United Nations Environment Program (UNEP) Plant for the Planet: Billion Tree Campaign and The Carbon Neutral Company to officially dedicate this $80 million resort. The company is planting 1,000 trees worldwide and making a financial donation to the UNEP program plus partnering with The CarbonNeutral Company to offset the carbon equivalent of 10,000 room nights.

A highlight of the opening was the planting of the first tree in the 1,000-tree initiative, an indigenous Flamboyant tree that was located near the resort’s signature ocean-front pool.

“We are extremely proud to open the Radisson St Martin Resort—the 1,000th property in the Carlson Hotels Worldwide portfolio—celebrating this growth milestone with a global initiative embracing responsible business and environmental sustainability,” said Jay Witzel, president and CEO of Carlson Hotels Worldwide. “The five brands of Carlson Hotels Worldwide now are serving guests in 74 countries.”

Resort’s Many Amenities

The new 252-room Radisson St Martin Resort, nestled in the picturesque cove of Anse Marcel facing 1,600 feet of white-sand beachfront, is a flagship resort in the growing global portfolio of Radisson Hotels & Resorts. The luxury ocean-front resort has undergone a total transformation and features 63 suites and 189 guestrooms; a signature beachfront restaurant with al fresco dining; casual, market-style eatery and lobby tapas bar. The resort also includes a zero-entry infinity pool; full-service spa and fitness center; 7,500 square feet of meeting space and 150-slip marina. The hotel is managed by Radisson Hotels & Resorts under Caribbean veteran hotel manager Jeff Lesker.

The United Nations Environment Program’s Plant for the Planet: Billion Tree Campaign brings communities, business, industry, civil organizations and governments together to donate tree-planting pledges online with the objective of planting at least one billion trees worldwide each year.

“We are delighted that Carlson Hotels is celebrating the opening of its 1,000th global property by pledging 1,000 trees to the Billion Tree Campaign,” said Achim Steiner, executive director United Nation’s Environment Porgram. “In the face of alarming environmental data, the Billion Tree Campaign offers hope and a simple solution for climate change mitigation, while enhancing biodiversity.”

Carlson Hotels is also partnering with The CarbonNeutral Company to purchase carbon offsets equaling 10,000 roomnights in honor of the opening of its 1,000th hotel. The CarbonNeutral Company offers a variety of auditable carbon offset programs and services that reduce travel’s impact on the environment. Carlson Hotels also enables goldpoints plus members the opportunity to donate their points to support carbon offsetting.

“Taking action on climate change involves making the issue accessible to everyone—as a company and also as an individual,” said Sue Welland, founder and executive director, marketing of The CarbonNeutral Company. “We are pleased to team with Carlson Hotels in support of an initiative that emphasizes sustainability, personal responsibility and which provides customers with a simple yet effective solution.”

Go to the Radisson St Martin Resort, Marina & Spa.

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