SANTA MONICA, CALIF.—Convention center hotels in Denver are set to gain new competition when a new 403-room Embassy Suites hotel opens directly across from the Denver Convention Center in December 2010. Windsor Management Services, the hotel management arm of Windsor Capital Group headquartered in Santa Monica, Calif., has reached an agreement with developer, White/Peterman Properties, Inc. in Merrillville, Ind., to manage the new Denver hotel.

The new Embassy Suites hotel development, constructed by WPM Construction, boasts 403 rooms and 17 function rooms, totaling 21,000 square feet of meeting and banquet space, and features unique design elements such as a 13-story glass curtain “Sky Lobby/Atrium” starting on the hotel’s fourth floor. The hotel’s amenities include plans for an additional leased restaurant, retail space, a state-of-the-art fitness facility, spa, indoor pool, business center and full valet service/onsite parking. The hotel is planned to be a LEED-certified building.

“We are very excited to have the Embassy Suites flag flying in downtown Denver again,” said Rachel Benedick, vice president of sales & services for Visit Denver, the city’s convention & visitors bureau. “This hotel is in a prime location and our convention groups will be very excited about this addition to our skyline.”

Adjacent to Light Rail

The hotel’s downtown Denver location on Stout and 14th Streets is ideal, situated directly across from the entrance to the Denver Convention Center and serviced by the light rail on Stout Street. Denver’s major downtown attractions, restaurants, entertainment venues and financial district are all within walking distance to the Embassy Suites.

“When Hilton took the previous Embassy Suites out of the system in downtown Denver, the upper-upscale Hilton brands were underrepresented, creating a ‘perfect storm’ for a new Embassy Suites hotel to drive an index premium against its competitive set in the upper-upscale segment,” said Rich Parks, vice president of WPM Construction, builder of the project. “We chose Windsor Management Services because we had a lot in common with them and feel they are the group that will bring the results we want to the bottom line.”

Hilton’s Embassy Suites hotel brand offers spacious two-room suites, complimentary cooked-to-order breakfasts and an evening manager’s reception.

“We are delighted to have been chosen to manage this exciting new hotel, the eighteenth Embassy Suites property in our portfolio,” said Bill Upshaw, president and COO of Windsor Capital Group. “We trust that our company’s extensive experience in managing the Embassy Suites brand, along with our experience in the Denver market, will provide a tremendous advantage in opening and operating this first-class asset. We are equally excited about our strategic alliance with White Peterman Properties and the similarity of our approach and style.”

Go to the Windsor Capital Group.