ALPHARETTA, GA.—In today’s world, many businesses are searching for ways to reduce their environmental footprint. Neenah Paper is taking it a step further with the introduction of “Carbon Neutral Plus,” the company’s commitment to not only conserve the environment by reducing carbon emissions, but to take a broader approach to conservation by supporting biodiversity projects which protect and restore natural habitat.
“We believe it’s our responsibility as a company to not only make changes within our business, but to influence our world even further by supporting projects that conserve, protect and restore our natural resources,” explains Meredith Grant, environmental marketing manager for Neenah Paper. “Our Carbon Neutral Plus campaign is part of the larger Neenah Green philosophy and yet another way in which Neenah meets its company-wide objective of being good stewards of the environment for generations that follow.”
The company’s signature brands, including CLASSIC CREST, CLASSIC Laid, CLASSIC Linen, CLASSIC COTTON, CLASSIC COLUMNS, and STARWHITE Papers, have been manufactured as carbon neutral since 2007 and now will be enhanced to carry the Carbon Neutral Plus logo. In November, ENVIRONMENT Papers will join the company’s Carbon Neutral Plus lineup to respond to the growing needs of the business world and customers to reduce their environmental footprint.
“Many consumers purchase Neenah Paper products because they know our papers are environmentally responsible, premium papers,” Grant says. “Carbon Neutral Plus is the next step in our commitment to the environment and to our customers—with every purchase of the signature brands, consumers are joining us in our journey to conserve.”
Neenah Paper is a leader in the papermaking industry on many environmental fronts including its commitment to reducing the carbon footprint of its papermaking process. The company has implemented many mill-based solutions such as using energy more efficiently and investing in Green-e certified renewable energy. In addition, the company is a member of the Chicago Climate Exchange, North America’s only voluntary and legally binding cap-and-trade system.
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