BOULDER, COLO.—Sustainable Travel International (STI) announced an agreement with Green Globe International, Inc., the worldwide owner of the Green Globe brand for travel and tourism, under which Green Globe International and STI will partner to deliver co-branded products and services to the global travel and tourism industry.
Green Globe International offers comprehensive sustainability and carbon neutrality programs under its internationally recognized Green Globe brand, including benchmarking and certification, consulting, communications, and carbon neutrality programs. Under the license agreement with Sustainable Travel International, Green Globe International will license certain STI properties for use as part of Green Globe programs. STI will be paid licensing fees from revenues generated by the use of its properties and services in Green Globe programs. STI may also partner with Green Globe International to license the Green Globe brand for its program participants.
Included in the products expected to be delivered as a result of the agreement is a Green Globe branded carbon offset tool for travelers.
Brand Expansion Opportunity
“Sustainable Travel International is an extremely well-respected organization in the field of sustainable tourism development, and we are pleased to add them as another strategic partner to assist in our efforts to bring new Green Globe branded products to the global travel and tourism industry,” stated Steven R. Peacock, CEO and managing director of Green Globe International. “STI has developed cutting-edge sustainability and carbon neutrality products and services, and we look forward to working with STI to deliver their products as part of the Green Globe program.”
“This relationship will afford us the opportunity to expand our reach and grow revenues by including a new set of products in the Green Globe catalogue,” Peacock added.
Sustainable Travel International, a global leader in sustainable tourism development, is the developer and owner of the intellectual property rights for a variety of market-tested sustainable tourism development services including Sustainable Tourism Eco-certification Program (“STEP”), a voluntary, third party certification initiative, Green.travel, an online responsible travel portal, Traveler’s Giving Back, a philanthropic initiative, and TravelGreen, a voluntary carbon offset initiative.
Go to STI and Green Globe.
