Highlights of Latest TripAdvisor Industry Index

by Glenn Hasek July 31, 2012 04:47

As written in Green Lodging News, TripAdvisor just released the results of its latest TripAdvisor Industry Index. The number of respondents to TripAdvisor’s survey was impressive—more than 25,000 hoteliers around the globe, including more than 5,000 from the United States. I can’t think of another survey that reaches so many hoteliers, especially when it comes to polling regarding eco attitudes and practices. Be sure to check out the article. Some of the data was provided exclusively to Green Lodging News. Some of the results stood out from others. For example, 51 percent said they decide to implement green practices because it is a trend to do so. Do hoteliers really sway like this with the winds of change? Really, making investments in green practices just because it is a trend?

Also surprisingly, 3 percent said they implement green practices so they can raise rates. I would be interested in knowing which hotels are doing this.

Refreshingly, when asked the importance for accommodation businesses to have eco-friendly practices in place, 95 percent of U.S. respondents said either very important or somewhat important. Alarmingly, 12 percent said neither important nor unimportant, 2 percent said not very important, and 1 percent said not important at all.

Surprisingly, 34 percent of hoteliers worldwide don’t bother to communicate their eco-friendly practices to travelers. Why might this be? Lack of manpower? Lack of marketing dollars? Perhaps they don’t realize there are millions of travelers seeking out green lodging establishments?

According to the survey, 81 percent of U.S. hotel respondents said they have eco-friendly practices in place—seventh in the world. That means U.S. hoteliers have some work to do to catch the top six destinations: New Zealand, 93 percent, Canada, 91 percent, Brazil, 87 percent, France, 85 percent, and Indonesia and Italy, 83 percent. What is it about these other countries that makes hoteliers more eco-conscious? Your thoughts?

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About Me

Glenn Hasek is the publisher and editor of Green Lodging News. He has more than 20 years of experience writing about the lodging industry. He can be reached at editor@greenlodgingnews.com or by phone at (813) 510-3868.