AMSTERDAM—BookDifferent has begun to publicize the carbon emission figures for 591,000 hotels. According to BookDifferent, it is the first OTA to do this. The carbon footprint of each accommodation is shown by a footprint icon containing the number of kilos CO2 emission per night stayed. Hotels with a green footprint have a low carbon footprint and are therefore a better choice than the hotels with a red one.
“By showing the carbon footprint icons we give consumers a voice by enabling them to choose to stay in a hotel with a small carbon footprint,” said Lonneke de Kort, Director of Business Development and Sales of BookDifferent. “I expect that because of this more hotel owners will start actively improving their CO2 output by working on their CO2 management.” She also foresees that the introduction of this carbon footprint feature will have a positive effect on further sustainable development of the tourism industry.
“Travellers can now enjoy comfort and local food in a beautiful setting with respect for both people and nature,” de Kort added. “With a 100 percent best price guarantee BookDifferent proves that going green on your holiday doesn’t also involve having to pay more.”
The carbon footprint is calculated by means of a mathematical formula. This was developed by the Breda University of Applied Sciences (NHTV) in cooperation with BookDifferent and the Dutch tourism sector as a part of the “Carbon Management for Tour Operators (CARMATOP) project. Bookdifferent has deliberately chosen to cooperate with these specific partners.
Go to BookDifferent.com.
