LONDON—In order to be able to offer hotels the opportunity to position themselves within the market according to their CO2 emissions, Considerate Hoteliers announces a new strategic alliance with BookDifferent.com. The booking site BookDifferent indicates which of its hotels have been certified with one of the top green accreditations within the travel industry. It allows travellers to choose the right hotel according to their own sustainable standards, and further gives the opportunity to support a charity associated with BookDifferent.
Through this strategic partnership, all hotels featured on BookDifferent.com can now also access the services of Con-Serve and are encouraged to show their real live CO2 data along with their hotel profile. The goal is to strengthen the proposition and green efforts of hoteliers in the eyes of consumers.
“It is a match made in heaven, as two companies which have the same ethos and mission to make CO2 transparency a standard within the travel industry have decided to team up to enhance each other’s business substantially,” says Considerate Hoteliers’ Marketing Director, Xenia Hohenlohe.
Lonneke de Kort, Business Development Director at BookDifferent adds, “This CO2 transparency is a big step forward in making it easy for consumers to travel green. It will help to increase the number of eco-friendly and sustainably aware travellers, which will drive other hotels to go green too and create an incentive for the sector as a whole. We are very excited to team up with Considerate Hoteliers to strengthen our joint mission.”
Go to Considerate Hoteliers and Bookdifferent.com.
