Home News & Features Fairmont Beijing Partners with BMW to Showcase i Series

Fairmont Beijing Partners with BMW to Showcase i Series

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BEIJING—Fairmont Beijing is partnering with BMW in a showcase of the luxury carmaker’s new electric, environment-friendly i Series. Guests booking airport transfers and the Fairmont Beijing’s “Passion Package” are being transported around the city for the next two months, to experience first-hand the unique sustainable features of the ground-breaking, emission-free concept.

“This marketing alliance between two distinguished brands with parallel values showcases our joint commitment to sustainability,” said Fairmont Beijing’s General Manager Michael Ganster.

Fairmont Beijing is partnering with BMW as part of a ‘Wise City Action’ initiative encouraging major property companies in Beijing and Shanghai to install recharging facilities for electric vehicles. The hotel is one of the first real estate locations with recharging.

“As we all know, all-electric vehicle and hybrid cars need charging regularly, and without convenient and safe charging facilities, wider use of low-carbon electric cars cannot come true,” Ganster added. “Fairmont Hotels & Resorts has a long-standing reputation as a pioneer of environment protection with the brand’s environmental programming dating back to 1990. That comprehensive commitment to minimizing our impact on the planet is now extending to China.

Passion Package Details

Fairmont Beijing’s “Passion Package” showcasing the alliance to guests explores “Behind the Scenes at the Peking Opera & 798 Arts District.” With a private guide and transportation in the new electric BMWs, or alternatively BMW bikes, the adventure combines the best of Beijing’s past traditions with the cutting-edge of its contemporary art scene. At the famous 798 Arts District, guests are escorted on a guided gallery tour to meet artists. After lunch, they step back in time over 200 years to explore one of China’s national treasures—Peking opera—visiting the former home of one of its masters, going behind the scenes at a rehearsal of the National Peking Opera Company, and attending a performance at one of China’s oldest opera houses. Guests at Fairmont Beijing can also explore Beijing’s ancient hutongs riding BMW bikes, complete with a guiding app.

BMW i is a comprehensive and ground-breaking concept for sustainable mobility, combining visionary electric vehicles and mobility services. Sustainably designed throughout through intelligent lightweight construction with carbon and an aerodynamic design, the all-electric BMW i3 is locally emission-free for city driving and a range of up to 160 km, yet with strong acceleration.

The BMW i8 is hailed as “the future of the sports vehicle,” a plug-in hybrid that brings together the advantages of electro mobility and innovative engine technology. The result is a dynamic driving experience—with extremely low consumption and CO2 emissions.

Long History of Environmental Leadership

Long before corporate social responsibility became a business buzzword, Fairmont Hotels & Resorts was operating in a socially and environmentally sustainable fashion around the world.

“With a long history of social involvement and sustainable practices, Fairmont is committed to having a positive impact in the communities where our guests and colleagues work, live and play,” Ganster said. “More than two decades after leading the foray into environmental stewardship, we are again raising the bar with this new sustainability partnership with BMW i Series, taking the lead in the ‘Wise City Action’ campaign.”

When Fairmont Beijing began working with BMW, it provided BMW bikes with a guiding app for guests to explore Beijing’s ancient hutongs. In North America, complimentary local shuttle services by BMW are provided at all Fairmont hotels in Canada and the United States. Globally, Fairmont hotels also have BMW bicycles available for guests to get outside and experience their destination on two wheels.

Go to the Fairmont Beijing.

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