INDIANAPOLIS—An upscale amenity collection from Parisian perfumer diptyque, designed to take guests on a sensorial journey from the Mediterranean to the gates of the East, is introducing a fresh take on its packaging. The collection comes in tubes made of HDPE and they are recyclable. The cap is made from polypropylene and is recyclable as well. The new packaging is being offered in the form of 40 ml (1.35 fl oz) tubes.
“We are very pleased to be partnering yet again with one of the world’s finest and most respected perfumers,” said Kathie DeVoe, CEO of Gilchrist & Soames. “We have a commitment to our partners and customers to provide the very best in luxury, quality products and our collaboration with diptyque is a testament to that commitment.”
In addition to diptyque’s 110 ml (3.75 fl oz) and 75 ml (2.5 fl oz) bottles, the 40 ml (1.35 fl oz) white tube and black twist lid will be imprinted with its distinctive olfactory signature and feature the diptyque fragrance of orange blossoms and freshly pressed citrus notes.
Once only available in bottles, the decision to introduce tubes was driven by the desire to offer properties additional options to meet their specific needs and functionality. More than just a luxurious product, it’s also a well-designed, eco-friendly alternative to a bottle.
The collection will feature a 40 ml (1.35 fl oz) shampoo, conditioner, shower gel and body lotion that are completely free of parabens and phthalates, silicon and mineral oil, and are never tested on animals.
Go to diptqyque and Gilchrist & Soames.
