MCLEAN, VA.—The past year has presented marketing professionals within the travel and hospitality industries with an array of challenges ranging from global economic instability to the evolving field of social media marketing. Always natural adapters, these marketing gurus have conveyed their bright ideas through numerous advertising, public relations and digital marketing campaigns and initiatives. The Hospitality Sales and Marketing Association International (HSMAI) will pay homage to these individuals and recognize their inspired marketing efforts in the 54th annual HSMAI Adrian Awards competition.
HSMAI has officially opened the “Call for Entries” for the 2010 awards. The early deadline for entries is August 27, 2010, and the final deadline is September 10, 2010.
“The Adrian Awards offers a prestigious industry-wide platform of recognition for the year’s top marketing achievers,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI, “It’s been a challenging year on many levels, so we are extremely proud to acknowledge the hard work of our peers as they promote the travel and tourism industry.”
The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: Advertising, Public Relations, and Digital Marketing. Additionally, top achievers will be considered for specialty awards: DEPARTURES Luxury Marketing Achievement Award and the TRAVELCLICK eMarketer of the Year.
Sustainable Tourism Award Added
HSMAI is also introducing the “Leader in Sustainable Tourism Award” in conjunction with National Geographic Traveler. The award will recognize a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program. Also new for the 2010 HSMAI Adrian Awards are the following categories: Loyalty Program Consumer and Loyalty Programs; Tradeshow Marketing Campaign; Mobile Campaign; and Social Media Campaign.
Submitting entries for award consideration is easy and done entirely online. To do so, entrants must complete an online statement of communication and submit supporting electronic creative materials. Complete entry requirements can be found at www.adrianawards.com.
The judging panel for the competition consists of more than 200 industry experts from advertising, public relations, media, and digital marketing disciplines, along with leading members of the travel community. Industry professionals can apply to join the judging panel by contacting Desiree LaFont at (703) 506-3297 or dlafont@hsmai.org. Winning entries will be honored at the Adrian Awards Gala, a black-tie event taking place January 31, 2011, at the New York Marriott Marquis. Winning entries also will be showcased in the online winner’s gallery.
For more information on the Adrian Awards competition, contact Desiree LaFont at (703) 506-3297, e-mail AdrianAwards@hsmai.org, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at www.twitter.com/AdrianAwards.
