Home Energy Management Osram Sylvania Debuts Educational Campaign on Lighting

Osram Sylvania Debuts Educational Campaign on Lighting

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DANVERS, MASS.—North American lighting company Osram Sylvania has introduced a new educational campaign to help consumers learn about their lighting choices. The phase-out of the popular 40- and 60-watt incandescent light bulbs went into effect on January 1, 2014, so many consumers are seeking guidance as they replace their traditional incandescent bulbs. Featured on an Osram Sylvania website, this campaign is designed to help consumers better understand the halogen, compact fluorescent (CFL) and LED lighting options available to them.

Although legislation prohibits the manufacturing of these incandescent light bulbs, retailers can still sell their remaining stock of bulbs. According to recent Osram Sylvania Socket Survey results, an annual measure of public attitudes and awareness of lighting technology and legislation, only 40 percent of Americans were aware of the phase-out of 40- and 60-watt light bulbs, and as such, many consumers will feel the impact more as retailers’ bulb supplies begin to dwindle.

Sixty-five percent of consumers say they plan to switch to more energy-efficient lighting technologies in response to the legislation. For more information on the alternative lighting choices available to consumers and additional educational resources from Osram Sylvania, click here.

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