NEW YORK—Priority Bicycles announced its new fleet service program to the luxury vacation, resort and rental markets. Designed specifically for the hospitality industry, the new program supports community involvement by providing guests a fun and free opportunity to explore local businesses and events around lodging properties.
Priority Bicycles offer innovative engineering utilizing a greaseless belt drive in place of a messy chain, three-speed shifting, coaster breaks and rust-free components in a sleek, smart frame design. By delivering durability and quality, Priority Bicycles lower routine maintenance and resource demand to allow guests more time to explore and less equipment management for staff.
Priority launched its inaugural fleet program with the Viceroy Santa Monica luxury hotel earlier this year. As part of its hospitality services, the Viceroy bike concierge services offers free use of the bicycles to its guests.
Bikes Handle Adverse Environments Well
“With an average of 310 days of sunshine in Santa Monica per year, the bikes are very popular,” said Spencer Yeo, Viceroy Santa Monica’s General Manager. “Priority’s products are made to stand up to the consistent outings without being affected by the salty air and sandy environment.”
A Priority bike fleet can be customized with branded color combinations, logos, and a full suite of storage, helmets and locks.
“We see the value in collaboration and want to create programs that add to the guest experience and increase the value of the investment by lowering maintenance costs and internal resource demands,” said Dave Weiner, Priority’s CEO and founder.
Priority works with partners to facilitate setup and implementation of the fleet, as well as provide marketing materials and tools to launch and maintain the success of the program. Contact Connor Swegle at cswegle@prioritybicycles.com for more details.
