Home Vendor News Simmons Hospitality Bedding Introduces Beautyrest Black

Simmons Hospitality Bedding Introduces Beautyrest Black

1342
0
SHARE

ATLANTA—Simmons Hospitality Bedding, a division of Simmons Bedding Co., recently announced the latest addition to its hospitality product lineup—Beautyrest Black. It combines advanced sleep technology with luxurious comfort.

According to Bain & Co., affluent spending reached $576 billion in 2013 and is expected to approach $750 billion within the next five years. Simmons Hospitality Bedding has a leadership position in the luxury segment and understands the essential needs of these clients.

“A great night’s sleep is the ultimate luxury for everyone; guests want to feel they are special and wake rested in luxury,” said Steve Tipton, Vice President of Simmons Hospitality Bedding. “While we have amazing offerings in every segment of the hospitality market, delivering luxury Beautyrest bedding is one area where we dominate. Beautyrest Black represents the ultimate hotel amenity. It says…you’ve arrived.”

Replaceable Toppers, Recyclable Foundations

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. The majority of hotels replace their mattresses every seven years due to a deterioration of the mattresses’ comfort level and plush feel. Simmons developed EverNU toppers to help hotels get the most out of their mattress investments. The EverNU zip-off topper allows hotels to refresh their guests’ sleep experience by replacing the mattress’ top upholstery layer without replacing the total mattress. This saves the hotel from having to invest in a new fleet of product while the beds’ constructions are still in their prime. This innovative product allows hotels to easily and inexpensively refresh their beds—and keep them out of landfills.

All Beautyrest Black models feature the EnduroTECH foundation, which is designed to be 100 percent recyclable and last in a hotel room for 20 years. The product line also combines Simmons’ Beautyrest Pocketed Coil springs with innovative temperature management foams and a patent-pending AirCool Design to deliver a consistently exceptional guest sleep experience. The line is also pre-treated with Nano-Tex, a high-performance stain protection technology exclusive to Simmons from Applied Textiles, adding to the life and cleanliness of the product.

“Eighteen out of 20 of the world’s top hotel brands buy our product,” says Tipton. “That is not an accident. It is because they trust us and believe in our products and what those products will do for their hotel and the satisfaction of each and every guest that stays there. Beautyrest Black will redefine luxury at five star hotels.”

Go to Simmons Hospitality.

LEAVE A REPLY