MORROW, GA.—TOTO USA announces the launch of its newly renovated website, which offers improved usability and resources. The clean, modern redesign provides consumers and building industry professionals with an interactive channel to learn about the company and its expertise. The site also offers easy access to new information and articles.
“We wanted to create an online presence that provides each visitor with insight into our company, core values, and the experience of owning TOTO products,” said Daijiro Nogata, CEO of TOTO USA. “We also wanted it to serve as an online learning center, which rewards visitors for the time they spend with us by providing them with valuable information on a wide array of topics, such as thought leadership articles, trends research, bathroom design advice, smart facts, visual metrics, case studies, CEUs, product information, and technical data.”
With a high-end lifestyle look, intuitive navigation, and responsive design, the new site offers accessibility, speed, and consistent functionality to ensure a positive and productive user experience. The streamlined site navigation makes new content and features easy to find. Its responsive design in HTML5 allows the website’s content to automatically adapt to any screen size, so visitors can view an optimized display of the entire site on any type of mobile device, such as smartphones and tablets.
Access to Articles, Case Studies
The new site harnesses TOTO’s brand promise, People-First Innovation, and its five key fundamentals—PeoplePlanetWater, People-Centered Design, TOTO Total Design, TOTO Whole Bathroom, and TOTO Everywhere—to engage visitors by providing insight into the company’s products and initiatives in each core area. The “Living TOTO Library” houses a compendium of articles, case studies and other resources—everything from product specifications and industry certifcations, to features and discontinued product information.
A new section entitled, “My TOTO,” provides consumers with folders where they may organize their design ideas and easily share them online via social media quick links. Within their “My TOTO” account, consumers may compare product selections and save their information for later use.
For building design professionals, the new “TOTO Pro” section enables them to quickly and easily access product information, download product specifications and CAD drawings, and view informational videos. As part of TOTO’s dedication to the design and construction community, the company provides members with an opportunity to meet their continuing education requirements with several sponsored courses available in the “TOTO Pro” section.
The site also introduces TOTO’s new lifestyle campaign entitled, “Living TOTO.” Placing people squarely at its center, “Living TOTO” depicts the trend toward a more relaxed, informal lifestyle. The new campaign centers on the concept, “I want to live the TOTO lifestyle.”
Go to TOTO USA.
