MANCHESTER, N.H.—Xeros, the innovator of an ultra-low water laundry system, announced that Jonathan Benjamin’s role has expanded from President of North America to President of Global Commercial Laundry. In his new role, Jonathan will steer the growing business and will be responsible for product development, sales, marketing, and operations worldwide. The company also announced that Jaret Christopher has joined the company as General Manager and Senior Vice President of Global Technology. In his new role he will be responsible for the strategic direction of Xeros’ technology initiatives including the development and commercialization of the company’s Internet of Things (IoT) and Machine to Machine (M2M) platform.
“Jonathan is an exceptional leader and has done a terrific job commercializing polymer bead technology for commercial laundry in North America,” said Bill Westwater, CEO at Xeros. “In his new role, Jonathan will be responsible for driving value through the introduction and integration of Xeros bead cleaning for commercial laundry worldwide.”
Prior to his role at Xeros, Jonathan Benjamin was President of Envoy Services, a diversified management and holding company that owns a number of commercial laundry related businesses located in the United States. Jonathan began his career at GE Capital and was a participant of General Electric’s leadership program. He is a graduate of Bucknell University and MIT Sloan School of Management.
“We have a revolutionary solution for a market that hasn’t seen innovation in more than 60 years, and achieving our long term vision requires a world-class technologist like Jaret Christopher that can evolve and further commercialize our IT technology for new markets,” said Benjamin. “Jaret brings the expertise needed to scale and integrate IoT and M2M technology as we begin to address additional water dependent markets.”
Christopher is an accomplished technology executive and serial entrepreneur and brings more than 15 years of experience in the software and information services industries. He is a member of Launchpad Ventures and is an active investor and advisor in early stage technology companies. Previously, he was the founder and President of MortgageCEO, a SaaS-based CRM and marketing automation company designed for the financial services industry which was acquired by Ellie Mae. Prior to that, he was the founder and CEO of TrueAdvantage, a VC-backed SaaS-based market intelligence and sales prospecting company acquired by InsideView. He is a graduate from Worcester Polytechnic Institute with a degree in Management Engineering.
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